Resume
Experience
Mar'2022 - May'2023
Associate - Digital Product Analytics
American Express
Gurugram, India
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Built a Data Strategy Product which aims to streamline the sourcing and processing of the data coming from various sources like 3rd party vendors, agencies, etc. across the Enterprise by teaming up with the stakeholders across the teams and bring the same under governance.
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Carried out Strategic Initiatives by building scorecards & driving insights from financial reports to ideate investment optimization strategies for ensuring greater & better customer acquisition.
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Built Enterprise Data Quality Framework (time series centric model) which enables increased governance in compliance in case of any significant business KPI or dollar impact and provides easier implementation of data leading to better confidence whilst the creation of various reports/dashboards.
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Involved in Cross-Channel Analytics, Customer Insights generation, A/B Testing being carried out for various international markets.
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Creation of business presentations for senior leadership/clientele.
Nov'2020-Feb'2022
Data Scientist
Dun & Bradstreet
Bengaluru, India
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Built various POCs on Promo Abuse Detection WIBMO (now PayU), NPS Survey (for UltraTech) and Online Brand Scoring Model (for MG Motors) for D&B's clients using techniques like NLP, predictive modelling, ML & statistics. The end product also required dashboard creation (using Tableau & PowerBI).
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Owned & automated customer onboarding (for Fortune 500 companies), UAT/BVT scripting whilst working for D&B's Analytics Studio vertical.
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Further, have been a core member of the Data Mining Team for ESG Scoring (ESG stands for Environmental, Social & Governance, a metric used to keep a check on how companies manage themselves, particularly their resources) for international markets.
Jun'2017 - Jul'2017
Digital Marketing Intern and Content Writer
Assisted the team in creation of their website and content creation - LinkedIn Articles/Facebook Posts.
Mediators Consultants
Jangpura, New Delhi, India
Education
2019 - 2021
ISBR Business School
Have headed the Media Club in first year. My job was to document various events being held in the campus.
PGDM - Finance
Bengaluru
2015 - 2018
Bishop Cotton Women's Christian College
BCA
Bengaluru
I have been a member of the council as the 'Literary Co-ordinator' and have solely worked to organize various Literary Events like debates/declamations, JAMs, etc.
Also, I have won various Creative Writing Competitions and debates held in the campus.
Professional skillset
Data Science
Product & Data Strategy
Predictive Analytics
Financial Advisory
Languages
English (proficient)
Hindi (native)
German (elementary)